Home Marketing

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For years now, virtual home tours have helped real estate buyers far and wide find the perfect home. From long-distance military personnel being relocated, to investors expanding their portfolio, to homeowners looking for a vacation getaway, this technology makes finding a house that’s a bit out of driving distance much easier. And for real estate agents, virtual tours have been a useful way to help buyers with their home search and to assist sellers in creatively marketing their listings.

Because of the pandemic, virtual home showing options recently experienced a huge spike in popularity. One survey found that nearly 33% of recent home tour requests were...

TOP TEN REASONS WHY WE WOULD CHOOSE NOT LIST YOUR HOME

Why would we say such thing? After all, aren’t all Realtors supposed to list whatever they can, whenever they can?  

You see, we believe that transactions must be Win-Win for all the parties involved. If we list your home and are not able to sell it, you will still have your home to sell, we all wasted a few months, our relationship with you suffers, and our reputation as professional, effective agents may take a hit. This is a lousy long-term business strategy!

Professional, effective and efficient Realtors must be very careful about which homes they choose to carry in their inventory. After all, their objective should be to SELL ...

Even if you are selling your home "as-is" (which means you are not willing to pay for any necessary repairs), most buyers will include an inspection contingency clause in their offer. This will allow them to hire any number of experts (including a home inspector, a termite inspector and a structural engineer) to make sure that the house is safe, structurally sound and all the systems are working properly (i.e. that they are not buying a "lemon"). The inspection contingency allows them to walk away from the deal without losing their earnest money if they are not satisfied with the condition of the property.

You, like most owners, will probably know most of the issues that need attention a...

We make thousands of small and big decisions every day. Our senses (eyesight, smell, feeling, hearing) are constantly telling us a story about our surroundings. When we are looking to buy a home, those INITIAL impressions from the first few seconds after we stop in front of a home may make a positive or negative emotional impression that may outlast later impressions (remember that "an image is worth a thousand words").

This initial impression makes a statement about your home and yourself as the owner. Whether your home is contemporary or traditional, older or newer, its architectural features and curb appeal will impact potential buyers. Your home has its own unique features and personal...